Hello, my name is Esther.

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I am a gently extroverted human being with great intellectual interest in the future of Internet, food startups, the decentralization of finance, designing cities around happiness, and valuing women’s work. For fun, I love to engineer serendipity (aka connect people) wax Balzac, and scheme on growing the craft cider movement in Vancouver.

Professional achievements

Right now, I’m an account coordinator with Yulu, a PR agency with a social mandate to work only with organizations who provide societal value. I work mainly with tech startups and tech companies out of the startup phase.

I brought on and manage Big Bro’s Barbershop as a #YuluCares client. Big Bro’s is a transgender resource centre that will be financially sustained as a barbershop by Jessie Anderson. I’ve landed hits Vancity Buzz, 24 Hours, CKNW, CBC Radio, and helped orient Pride’s conversation towards trans people this year. Westender’s Pride cover features Jessie and his partner, recreating a Vanity Fair cover from 1993 featuring k.d lang and Cindy Crawford. It’s fantastic:

A photo posted by Yulu Public Relations (@yulupr) on Jul 30, 2015 at 9:55am PDT


My work in digital media has directly impacted OpenMedia’s online advertising strategy, proved to YVR Airport the need to target Chinese travelers via social media marketing, and is now helping Teehouse B&B, a luxury bed and breakfast in Kelowna, keep more of its revenue by increasing its direct reservations through paid search and display ads on Google.  Download my Digital Media CV

Passion projects

I am a community builder by natural inclination. My personal mission and vision is to create a vibrant, resilient, inclusive, and meshworked social fabric in this city among the arts, culture, small businesses, and other idea incubators. You can often find me volunteering at local events, or organizing ones of my own. In 2014 and 2015, I coordinated the Vancouver show for RADAR Productions’ annual Sister Spit tour.

Where do the ultra-friendly hang out in the loneliest city in Canada? I personally recommend doing a by-donation yoga class at Karma Teachers, particularly Ecstatic Yoga taught by Emerson, or Power Rock by Michael, both of whom are their founders.


Potential for social change is important to me. I was interviewed here by the Straight on how Bitcoin and blockchain technology could change the way we fundraise.

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